SHWETA RASHMI
ABOUT ME
Hi, I'm Shweta, a dynamic marketing professional and social media creator/manager blending storytelling finesse with creative insight.
Armed with a Master's in Social Media and Mobile Marketing from Pace University, alongside a background in Broadcast Journalism and Arts, I craft compelling narratives that drive engagement and growth.
With expertise in Broadcast journalism, Microsoft Office, and Google Analytics, I've spearheaded successful campaigns at Viacom 18, Pace University,
CNN News18 and Analog Media, enhancing brand visibility and audience reach.
WORK GALLERY
Data Metrics & Proven Results
The following videos were conceptualized, anchored, and produced by me for CNN Digital's Entertainment channel, Showsha
DATA METRICS FOR MY PERSONAL INSTAGRAM ACCOUNT IN THE LAST 90 DAYS
Data Metrics & Proven Results
The following videos were conceptualized and produced by me for Viacom 18's Instagram Page
Work Experience
2024 Oct - Present
At Viacom18, I spearheaded the launch of 5+ social franchises, driving a 75% increase in YouTube and Instagram retention rates through data-driven insights. I led innovative social rollouts and talent campaigns that boosted audience engagement by 40%, while optimizing platform-specific content strategies to maximize reach and impact.
2023 - 2024
At Pace University's International Markets, I started with on-campus summer duties, covering events and video editing. Additionally, guiding international undergraduate admissions, addressing concerns, and facilitating seamless transitions.
2019-2022
At CNN News18, I crafted and shared 200+ entertainment segments, boosting engagement by 70%. Anchored and produced over 250 video interviews, developed 500+ tailored questions, and wrote 30+ film reviews.
2019
At Analog Media, I created 15 engaging TV weekend shows, boosting channel ratings by 60%. Self-produced, voiced, anchored, and aired 30-minute episodes 6-8 times weekly.
2018
At India Today network, I scripted and produced a daily TV entertainment show, outshining competitors, claiming top spot among all major news channels' entertainment programs.
Education
2024 May
Pace University
Master's In Social Media and Mobile Marketing
2017-2018
India Today Media Institute
Post Graduate Diploma In Broadcast Journa
2014-2017
Delhi University
Bachelor's Of Arts
